J. Gill Branding and Identity Project
The J. Gill and Company Marketing Campaign
Studies Confirm Confidence is More Important Than Price.
The J. Gill concrete campaign was a project that allowed us* the opportunity to successfully rebrand the company as one that is solid and stable. The new brand message is
successfully being carried across both online and offline marketing efforts to present a business that is able to inspire confidence.
*While I work as an independent marketer, when I speak of “us,” I am referring to some of the top talent I’ve had the privilege to work with over the years and particularly during my 16-year tenure as Studio Manager at Cramer-Krasselt Advertising. Some of the Art Directors, Copywriters, Pr Managers, Retouchers and other talent have remained in contact and have, themselves, become independent contractors. I have tapped a few of them on some of the projects I’ve worked on to ensure I bring the most creative and professional talent to bear on each and every ssignment.